<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Toastfield Journal</title><description>Practical notes on designing, building, and growing useful digital products.</description><link>https://blog.toastfield.com/</link><item><title>Core Web Vitals: How to Measure and Optimize Your Marketing Site&apos;s Performance</title><link>https://blog.toastfield.com/blog/how-to-improve-core-web-vitals-for-marketing-websites/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/how-to-improve-core-web-vitals-for-marketing-websites/</guid><description>Learn how to measure Core Web Vitals and optimize your marketing website for better user experience and conversion rates</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Bottleneck-free Websites: Improving Core Web Vitals for Small Businesses</title><link>https://blog.toastfield.com/blog/how-to-improve-core-web-vitals-for-small-businesses/</link><guid 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performance and user experience with these actionable tips for startups</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Prioritizing Features for Mobile Success</title><link>https://blog.toastfield.com/blog/how-to-prioritize-mobile-app-features/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/how-to-prioritize-mobile-app-features/</guid><description>Learn how to focus on the most impactful app features to drive engagement and revenue</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>5 Questions to Answer Before Launching a New App Feature</title><link>https://blog.toastfield.com/blog/how-to-scope-a-new-app-feature/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/how-to-scope-a-new-app-feature/</guid><description>Get your team&apos;s buy-in and stakeholders&apos; attention with these essential questions before launching a new app feature</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>When to Cut Features From Your New App</title><link>https://blog.toastfield.com/blog/how-to-scope-a-new-app-feature-2/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/how-to-scope-a-new-app-feature-2/</guid><description>Don&apos;t build a minimum viable product by default – know when to cut features for success.</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>When to Validate: a Framework for Scoping New App Features</title><link>https://blog.toastfield.com/blog/how-to-scope-a-new-app-feature-3/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/how-to-scope-a-new-app-feature-3/</guid><description>Discover how to prioritize and validate your next app feature without wasting resources or time</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>When AI Automation Fails: Scope for Success Before Over-engineering</title><link>https://blog.toastfield.com/blog/how-to-scope-an-ai-feature/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/how-to-scope-an-ai-feature/</guid><description>Don&apos;t get stuck in infinite loop of feature development – learn how to define the right AI goals and validate assumptions first</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>How Much AI Do You Need?</title><link>https://blog.toastfield.com/blog/how-to-scope-an-ai-feature-2/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/how-to-scope-an-ai-feature-2/</guid><description>Get the most out of your AI investment with this simple 3-step framework</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Scoping AI Features for Product Success</title><link>https://blog.toastfield.com/blog/how-to-scope-an-ai-feature-3/</link><guid 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time into unprofitable projects</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>When Design Sprints Can Be Overkill for Product Discovery</title><link>https://blog.toastfield.com/blog/when-to-use-design-sprints-for-product-discovery/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/when-to-use-design-sprints-for-product-discovery/</guid><description>Learn how to scale design sprints without losing user insights for growing startups</description><pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate></item><item><title>How to Choose a Web Development Partner</title><link>https://blog.toastfield.com/blog/choosing-a-web-development-partner/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/choosing-a-web-development-partner/</guid><description>A practical framework for choosing a web development partner when your business needs a site that can grow.</description><pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Designing Product Onboarding That Respects Attention</title><link>https://blog.toastfield.com/blog/designing-an-effective-product-onboarding/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/designing-an-effective-product-onboarding/</guid><description>Use a focused product onboarding approach to help new users reach value without adding unnecessary friction.</description><pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate></item><item><title>A Fractional CTO Readiness Checklist</title><link>https://blog.toastfield.com/blog/fractional-cto-readiness-checklist/</link><guid isPermaLink="true">https://blog.toastfield.com/blog/fractional-cto-readiness-checklist/</guid><description>Know when fractional CTO support can help and what to prepare before bringing in technical leadership.</description><pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Improve Conversion With Clear, Plain-Language 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